Review by Billy Barron, Delphi Consultants

"e-Merchant: Retail Strategies for e-Commerce" by Joanne Neidorf and Robin Neidorf (Addison-Wesley; ISBN 0-201-72169-4) is an unusual book to be reviewed on our site. However, Addison-Wesley sent it and I took a quick look at it.

The reason this book is unusual is that though it is about e-Commerce, it is not a book on e-Commerce (or e-Merchant) in this case. It is a book about how to successfully manage and run a retail business on the Internet.

While I've never worked in this particular market, I did notice that some of the advise was dead on. For example, there is a small section that talks about how free shipping doesn't really work. I've always thought that was the case and was using those sites until they wised up. To prove their point, while the book was at the printer, Outpost quit their free overnight shipping policy.

I recommend this book for anyone who is working in the e-Retail market. It is full of useful practical advise.